Head of Marketing (m/f/d)

Permanent employee, Full-time · Berlin

Deine Aufgaben

Für unsere Marken SHYNE & Pomélo+Co.

Mit einer starken Präsenz im D2C-Bereich und wachsendem B2B-/Retail-Geschäft in Europa suchen wir eine erfahrene Persönlichkeit, die als Head of Marketing beide Marken strategisch und kreativ weiterentwickelt.

Entwicklung und Umsetzung der übergreifenden Marketingstrategie für SHYNE und Pomélo+Co. (D2C & B2B)
Führung und Weiterentwicklung des Marketing-Teams (Brand, Content, Performance Marketing, PR, Influencer)
Steuerung und Optimierung von Performance-Marketing-Kampagnen über alle relevanten Kanäle (Social, Search, Display)
Analyse von KPIs, Markttrends und Konsumenten-Insights zur Ableitung von Handlungsempfehlungen
Enge Zusammenarbeit mit Product Development, E-Commerce und Retail Partnern

Über Dich

Mindestens 5 Jahre Erfahrung im Bereich Marketing, davon mehrere Jahre in einer Führungsposition
Nachweisbare Erfolge in D2C- und B2B-/Retail-Marketingstrategien
Idealerweise Erfahrung in der Beauty-, Haircare- oder FMCG-Branche
Starke Führungskompetenz, kombiniert mit einem hands-on Mindset
Sicher im Umgang mit KPIs, Budgetplanung und datengetriebenen Entscheidungen
Fließende Deutsch- und Englischkenntnisse in Wort und Schrift

Das bieten wir Dir

Die Möglichkeit, zwei starke Marken auf europäischer Ebene weiterzuentwickeln
Ein dynamisches, kreatives Arbeitsumfeld mit kurzen Entscheidungswegen
Verantwortung ab dem ersten Tag und Gestaltungsfreiheit für deine Ideen
Attraktive Vergütung sowie flexible Arbeitszeiten
Moderne Büros im Herzen Berlins

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Über uns

SHYNE und Pomélo+Co. sind zwei erfolgreiche Beauty-Marken unter dem Dach von Mondrian Labs – mit klarem Fokus auf Clean Beauty und High Performance.

SHYNE steht für Premium-Haarfarbe und Gloss-Behandlungen in Salonqualität – online und bei führenden Händlern wie dm.

Pomélo+Co. ist eine vegane, leistungsstarke Haircare-Brand, bekannt für innovative, wissenschaftlich fundierte Pflegeformeln.

Mit einer starken Präsenz im D2C-Bereich und wachsendem B2B-/Retail-Geschäft in Europa suchen wir eine erfahrene Persönlichkeit, die als Head of Marketing beide Marken strategisch und kreativ weiterentwickelt.

Your mission

We are looking for the next leader of our marketing organization as Head of Marketing (m/f/d) in Berlin. Reporting directly to the CEO, you will be leading a global team as we push forward, extending our international market presence.

Define the overall marketing plan and budget in partnership with the executive leadership team including setting targets, determining the core initiatives and driving execution to deliver business growth at a massive scale across Europe and North America.
Build a data-driven marketing organization with the goal of growing customer acquisition and retention in offline and digital channels.
Expand, lead and mentor our European and US-based marketing team
Undertake market research and competitive analysis to segment and define target markets and implement the best market-penetration strategies
Define and implement a long-term marketing strategy and rally the leadership and company around it
Collaborate closely with your stakeholders to set, monitor and report on team OKRs

Your profile

You successfully completed your bachelor’s or master’s degree in the field of Marketing, Digital Marketing, Business Administration or equivalent
Have been there, done that! You know how to build a powerful Marketing Strategy, develop the brand and improve with time
Are a strong leader, able to hire, structure and develop a high performing team
You have fluent English language skills, written and spoken; German, French or Italian language skills are a plus
You have in-depth experience in developing, optimizing, and scaling organic channels e.g. Performance Marketing (particularly paid social and influencer marketing), CRM, Social Media and Content Marketing
You have experience in developing market entry strategies and drive international expansion
You have worked with annual budgets in at least the double-digit million range and successfully achieved growth targets
You have expertise in influencer marketing and partnerships as well as managing various agencies
You have an entrepreneurial mindset with a focus on data, analytics, automation and growth-hacking
Nice to have: You have experience leading a creative team
You have phenomenal cross-functional collaboration skills to direct strategies throughout the entire organization, ensuring all partners are aligned
You are an excellent communicator who can convey complex ideas and data in written and verbal formats to leadership and team members

What we offer you

Fast moving startup atmosphere with flat hierarchies and an office in a central location in Berlin
Flexible working hours, partly remote work possible (currently in home office full time)
Opportunity to further develop our international company
Unlimited employment contract
Urban Sports Club membership M free of charge and subsidy for larger memberships

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About us

Pomélo+Co. and Shyne are emerging beauty brands specializing in hair care. We prioritize natural, premium, and innovative ingredients without compromise. Our community serves as a constant source of inspiration, driving us to continuously improve and develop innovative products that inspire.

For more information, visit: pomelo-co.com

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YOUR APPLICATION

We appreciate your interest in Pomélo+Co. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at pomelo-co-jobs@m.personio.de.